Despite the many accolades and accomplishments, for Ward her in-demand 'it girl' status feels quite different: ‘Oh my god, I definitely would not call myself an it girl. That's kind of funny,' Ward responds with a giggle.'
What sets Ward apart from some of her Insta-generation counterparts is that her career in food and wellness came out of strife. 'For me it was having issues that got me into cooking. I always really liked food but it was only when I realised that I couldn't touch the food I liked because I had digestive problems that I really reassessed what I wanted and looked at cooking in a different way.'
They always ask me ‘how do you like to style your hair? What do you think of these items? And they already have a sense of what I wear from my social media and from events and pictures. And they’re really receptive to making it personal to me, which is just really exciting because you feel involved in the process.’
Ward is always looking ahead. Although she can’t confirm or deny (much like was the case with a certain rumoured romance between Ward and One Direction’s Harry Styles), she hinted that a TV show is in the works. And as someone with heaps of charisma, beauty and confidence, it seems like the ideal next step.